About IIFYM & the Best Macro Calculator You probably clicked on this page to learn more about the company that started the macro tracking trend and showed the world that you CAN eat the foods you love to lose weight. Well, in order to understand our company, you need to understand me. My name is Anthony Collova and I’m the founder of IIFYM.com I am also the creator of the world’s first ever macro calculator. The small bit of software that changed the face of dieting as we know it today and allowed people to break from crappy, unsustainable weight loss programs and restrictive meal plans. In addition to being the developer of the world’s best macro calculator, I am also I’m a husband, nutritionist, life coach, burner (participant of Burning Man), artist, food snob, dog lover and recovering drug addict with over 20 years of sobriety behind my belt. My purpose in life is to help people. Simple as that. This is why I build the IIFYM website and the macro calculator. To empowe
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